Awakening | Awakening Hotel
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Have you ever imagined sleeping in a “Human Cocoon”. Become a CO-FOUNDER and be one of our first guests.
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To an uncommon Luxury Hotel Experience

 Why uncommon? Because you travel to an undiscovered Cenote, where you will be staying in a “Human Cocoon” and, if you choose to go deeper, live an experience that is designed to AWAKEN! To awaken your connection with nature, with others and, most importantly, the connection with yourself.

Travel to Connect and Be Happy!

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Travel to the latest destination in Riviera Maya on the border of an amazing biosphere reserve. Our fresh water lagoon will mesmerize you with the amazing colors of Caribbean water. Our jungle canopy will caress your inner sanctuary. The Mayan culture and spirit will open new perspectives and horizons. And your cocoon will spoil you with comfort, incredible views and extraordinary “barefoot luxury” while making you feel one with nature.




Re-connecting to this moment – this is what Awakening essentially is all about. Once you connect to nature, you connect to everything. Living this present moment with all of your attention will create a deeper connection with your loved ones, with new friends and especially with yourself. Awakening lives this reality, and we express it in the design of physical spaces, experiences, the service and the concept as a whole.

Be Happy


We create and spread happiness – for our guests, our employees, our surroundings and also for ourselves. Beyond a great time away from everyday life, we provide the opportunity to engage in Awakening experiences that promote physical, emotional and spiritual well-being. Our guests choose the level and depth of their experience,  which can reach from “just a fun and relaxing vacation” to personalized well-being programs, designed by our personal development and happiness coaches, so everybody can take a piece of sustained happiness back home.

Our Home – Laguna Nopalitos


Awakening is located on the shores of the Laguna Nopalitos on the Caribbean coast of Mexico, 19 km/12 miles south of Tulum, one of LATAM’s most popular and fastest growing tourist destinations. Laguna Nopalitos looks like a Caribbean beach but actually is a “Cenote” filled with crystal clear fresh water. Fed by one of the world’s largest underground river systems, it is surrounded by extensive, uninhabited mangrove and jungle. While close enough to all the amazing tourist attractions the region has to offer, its position right on the border of Sian Ka’an, Mexico’s largest natural biosphere reserve and UNESCO World Heritage Site, protects it from any type of large scale development.

What is a Cenote?

A “Cenote” is a surface connection to subterranean water bodies. In the case of Laguna Nopalitos, an asteroid fractured the Earth’s surface and created this freshwater body that is connected to the sea via underground rivers. The Awakening Site occupies 230 meters of Laguna Nopalitos’ shore and contains an additional seven smaller cenotes that we found in the jungle. The water of a cenote provides vitamin and mineral rich algae that nourish the skin, while also providing adventure and fun for many water sports activities.


Why are they consider sacred?

Cenotes were considered sacred by the ancient Mayans and many still claim to be able to feel the energy or even interact with “Aluxes” and other magical creatures. We have not met them yet, but Laguna Nopalitos certainly is a magical place.

Awakening Map


The map above is interactive – play around with it and do a virtual tour



Designed to promote happiness 

Which is our mission?

Our mission is to offer our guests an extraordinary, potentially transformational TRAVEL experience that combines high-end comfort, profound relaxation, exhilarating adventure and tons of fun with the option to engage in personal development activities for our body, mind, and spirit. At Awakening our guests RECONNECT with nature, with others and ultimately with themselves as they take a step beyond just a vacation, taking home great memories, new perspectives and skills, and increased consciousness for an even HAPPIER, healthier and more abundant life.


Creating well-being and happiness is our mission. So in addition to an unprecedented location, we offer our signature AWAKENING PROGRAMS, designed by our transformation experts for those seeking a more profound personal development experiences and connection with themselves. Individual guided tours and recreational activities for you to renew your creativity, initiative, sensuality, passion, romance, friendship, family… or whatever part of your life that you would like to “awaken”.

Travel to Connect and be Happy!

Architecture – Designed to Connect and Evolve

Inspired by our Awakening philosophy about happiness, personal growth, and connection, our architectural team came up with an extraordinary design concept.



Our understanding of a hotel room is a “Cocoon”, designed to protect and help you evolve.


The organic lines are based on geometry found in the natural forms of nature. Not by replicating these forms, but by understanding and applying the rules governing them. “Sacred geometry” has its roots in the study of nature.


We use elements of sacred geometry to synchronize you inside the “Cocoon” with your surroundings and, ultimately, the Universe.

Our Capullos (Cocoons) – BEYOND A  HOTEL ROOM


Awakening is made for travelers seeking extraordinary and exclusive experiences combined with what we call “barefoot luxury”. To us, nature is the ultimate luxury so our version of luxury has nothing to do with marble floors and golden faucets, but revolves around providing a way to experience nature in the most fun and comfortable way possible.


Our request has always been to be able to experience the smell of nature, so you can smell the jungle, feel part of nature and listen to the orchestra of life while being embraced by comfort and intimacy.

Our Impact – Maximizing Social while minimizing environmental  IMPACT


Mother Nature is the main protagonist in our experience so a design integrated with and adapted to nature is a key component of our concept. We are implementing high standards of sustainability in our arquitectural design, construction, and operation in order to minimize environmental impact. We are striving to be a leader in the area of sustainable hotel operation in the Riviera Maya. Use of clean energy, waste reduction strategies, and high-end water treatment will allow us to minimize environmental impact. Low impact building materials are just one element of our sustainability strategy.


GUESTS: Happiness and consciousness are contagious. So a happier and more conscious person will spread that happiness to their families, friends, colleagues, employees, followers and leaders, thus creating better relationships and happier lives around them.

EMPLOYEES & STAKEHOLDERS: Our organization, including ourselves, need to live the change we would like to create for our guests. Therefore, we have designed HR and stakeholder management policies that are aligned with and support our mission.

OUR COMMUNTY: Many Mayan communities around us here on the Yucatan peninsul are struggling with low income and no access to personal development resources. We will create a “Happiness Fund” to provide personal development initiatives for these communities. In fact, each Awakening hotel night sold will pay for one personal development experience for one person, thus allowing us to reach up to 500 people or more every month.

The Team

Martin Loeffler

Founder & President of Awakening

  • Holds a business degree from ESB Reutlingen Business Administration and a Diplôme d’Etudes Supérieures de Mgmt of ESC Reims, France (MBA equivalent).
  • Partner in “Kronos Solar Projects GmbH” as the head of Kronos’ Mexico operations
  • Worked for 6 years as the top management consultant for Oliver Wyman Mercer in Munich
  • Head of Business Intelligence at “Allianz” in California (5 years)
  • CEO of a social business Venture Capital and incubator fund in Colombia in close cooperation with Nobel Peace Prize Laureate Prof. Muhammad Yunus
  • Director of the California Institute of Social Business at CSU Channel Islands

Adriana Chardí

Founder & CEO of Awakening

  • Bachelor Degree in Hotel Business Administration, México City
  • Sustainable tourist and Organizational Consciousness development consulting projects
  • General Manager of Luxury Boutique Hotel “Le Reve”, Playa del Carmen
  • Area Manager: Marketing, PR and Communication at “Banyan Tree”, Mexico
  • Regional Sales and Marketing Manager for SLH (Small Luxury Hotels of the World) in Mexico and Central America
  • Involved in personal development organization dedicated to work with children, teenagers and adults
  • Leader of corporate team building and organizational development workshops

Fabio Correa, Eduardo Micha y Gabriel Merino

Design and Architecture

  • ARQMOV is a dynamic and ambitious team with 20 years of experience in a variety of construction projects, including luxury homes and apartments, commercial buildings, offices, and resorts and hotels built in Mexico, India, the USA and other countries, with a focus on service, sustainability, high living standards, ergonomics, originality and creativity.
  • The team has advanced knowledge and technical proficiency in the entire architectural process, from the conceptualization phase to project delivery.
  • The studio workshop prides itself on its depth of knowledge about management lease projects, and its construction development of high-quality buildings. Our positive attitudes and communication make us a team that works effectively with all our clients.

Alex Angélico

Director of ConexionBIZ

  • Director of ConexionBIZ, a small and highly specialize agency in Web Design, Online Marketing and Social Media.
  • Passionate about the Web and communications technology.
  • PHP and NET software developer.
  • Worked as IT Manager for 3 year in YPF and 3 years in Exxon Company in Buenos Aires, Argentina.
  • Front Desk manager at Ikal del Mar, in México.

Tommy Plesky

Visual content creator

  • Holds a Bachelor Degree in Cinematography, especializing in Direction of photography and post-production (CIC – Centro Investigación Cinematográfica and UBA, Universidad de Belgrado, Buenos Aires, Argentina.) 2016
  • Founder and Creative director of Pleskyfilms –
  • Worked as manager for an Online marketing and web design development company from the UK (Tidal).
  • Over 10 years of experience on editing, post producing, filming, and creating visual content.
  • Over 550,000 views and more than 5,000 shares on Social media (Facebook, Vimeo, Youtube)
  • Publisher of a photography book called “Chasing Light” which counts on more than 50 pictures dedicated on the capture of light and it’s different ways of reflecting and acting. (Effects of materials on light, reflection, refraction, dispersion, Interference diffraction, polarization, etc)

Maru Talavera

Transformational Processes Expert

  • Entrepreneur
  • 28 years international experience facilitating groups and transformational processes
  • Experience with children, teenagers, and adults in projects related to personal, educative, organizational and transpersonal human growth and development
  • Effectiveness and Organizational development consultant
  • Certified Executive and Life Coach
  • CEO and Co- founder of different consultancy and human growth and development companies
  • Martial Arts and Qigong instructor
  • Passionate expert in body awareness, energy management, meditation, wellness, health, and dance therapy.
  • Promoter of a lifestyle based on Mind-Body-Heart-Soul effective balance.
  • Creator of Vida Paraíso, Energía Vital and Womanity projects.
  • Traveled through Asia, Europe and Africa for almost two years exploring and sharing different perspectives of culture, lifestyle and development models.
  • Always curious and open to learn and explore about myself, nature, consciousness development, human interactions, intuitive and emotional intelligence and everything that helps me to being a better human being.